brand positioning

brand positioning
1) марк. позиционирование марки
а) (маркетинговые действия фирмы по закреплению определенной марки в сознании потребителя как отличной от марок аналогичных конкурирующих товаров; позволяет рассказать покупателям, в чем выгода товара данной марки по сравнению с марками конкурентов)
б) (деятельность по поиску или созданию рыночного сегмента с наибольшим потенциалом успеха для данной марки товара)
2) марк. = brand position

Англо-русский экономический словарь.

Смотреть что такое "brand positioning" в других словарях:

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