brand positioning

brand positioning
1) марк. позиционирование марки
а) (маркетинговые действия фирмы по закреплению определенной марки в сознании потребителя как отличной от марок аналогичных конкурирующих товаров; позволяет рассказать покупателям, в чем выгода товара данной марки по сравнению с марками конкурентов)
See:
б) (деятельность по поиску или созданию рыночного сегмента с наибольшим потенциалом успеха для данной марки товара)
See:
2) марк. = brand position

Англо-русский экономический словарь.

Смотреть что такое "brand positioning" в других словарях:

  • brand positioning — UK US noun [U] ► MARKETING, COMMERCE a company s decision about how a product is marketed in relation to its other products, and to competitors products: »Everything from brand positioning to price, supply chain, advertising, capital spending,… …   Financial and business terms

  • brand positioning — /brænd pə zɪʃ(ə)nɪŋ/ noun the practice of placing a brand in a particular position in the market, so that it is recognisable to the public ● Intensive television advertising is a key part of our brand positioning strategy. (NOTE: also called… …   Marketing dictionary in english

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  • positioning map — UK US noun [C] MARKETING ► a way of showing what people think of different products in relation to each other: »On the positioning map, you can see that Brand X is perceived as better quality that Brand Y, but Brand Y is considered more… …   Financial and business terms

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Brand architecture — is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding… …   Wikipedia

  • positioning — The act of holding a financial instrument, one or more portfolios of financial instruments, or one s entire balance sheet in a way that exposes the holder to profits or losses from future changes in market prices. Positions may be taken with the… …   Financial and business terms

  • Brand Management — Dieser Artikel bedarf einer Überarbeitung. Näheres ist auf der QS Diskussionsseite angegeben. Hilf mit, ihn zu verbessern, und entferne anschließend diese Markierung. Die Positionierung im Marketing bezeichnet das gezielte, planmäßige Schaffen… …   Deutsch Wikipedia

  • Global Positioning System — GPS redirects here. For other uses, see GPS (disambiguation). Geodesy Fundamentals …   Wikipedia

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  • Taylor Nelson Sofres — Infobox Company company name = Taylor Nelson Sofres plc company company type = Public (LSE|TNS) foundation = 1997 location = London, United Kingdom key people = Donald Brydon (Chairman of the board), David Lowden (CEO) industry = Marketing… …   Wikipedia

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